Safeway and Safeway Foundation, continuing their tradition of advocacy surrounding the issue of hunger in the communities they serve, launched the first KICK HUNGER fundraising campaign, to benefit the Capital Area Food Bank in the greater Washington, D.C. area, and the Maryland Food Bank in the greater Baltimore area.
Throughout the month of March, Safeway stores in the District of Columbia, Maryland, and Virginia collected customer donations at checkout and raised more than $355,000 to help feed local families in need.
“Supporting the Capital Area Food Bank and Maryland Food Bank as they work toward alleviating hunger in our communities is a Safeway priority,” said Jim Perkins, Eastern Division President. “Hunger relief is an important focus for us, so it is only natural that we support organizations leading the fight. The launch of our KICK HUNGER campaign further underscores this commitment.”
Partners for KICK HUNGER included D.C. television station ABC7 and Newschannel 8, D.C. United and the Baltimore Ravens, who helped spread the word, increasing awareness and participation.
Capital Area Food Bank works to increase access to nutritious food to those affected by hunger in the D.C. Metropolitan area, and to educate and empower them around issues of hunger and nutrition. Hunger has no boundaries and is a problem that exists in urban, suburban and rural communities.
Maryland Food Bank is a nonprofit hunger-relief organization, leading the movement to end hunger throughout Maryland. Last year, they distributed enough food to provide more than 102,000 meals a day across the state.